FocusAsia: business leaders case study and video series, 2006 - 2008
Dates
- Publication: 2006 - 2008
Extent
13 Volumes
Language of Materials
English
Physical Location
UA 07-01-05
Materials Specific Details
HOLDINGS: 2006. [Project's profile]2006. [booklet + DVD] FocusAsia: Business Leaders. Promotional video: sponsorship version2006. [booklet + DVD] Biocon : from generics manufacturing to biopharmaceutical innovation / Michael Enright, Venkat Subramanian2006. [booklet + DVD] MTR : strategic challenge of entrenching locally while expanding globally.2006. [booklet + DVD] Pearl river piano : hitting the right notes in the global market? / Michael J. Enright.2006. [booklet + DVD] Phoenix satellite television : the art of broadcasting in China.2006.[booklet + DVD] Seiko Watch Corporation : moving a brand upmarket.2006. [booklet + DVD] Shui On : branding properties for sustainable growth in China.2006. [booklet + DVD] The Hong Kong Jockey Club : repositioning a not-for-profit-powerhouse / Ali Farhoomand.2006. [booklet + DVD] We marketing group : building a global marketing and communication company in China / Ali Farhoomand, Kineta Hung.2007. [booklet + DVD] Daksh and IBM : business process transformation in India. Part 1 : the formative years / Ali Farhoomand.2007. [booklet + DVD] Hong Kong Economic Times Group : diversification and differentiation / Yuen-Ying Chan, Ali Farhoomand.2008. [booklet + DVD] Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
General
FocusAsia Business Leaders case study and video series is a Joint project of the Asia Case Research Centre and the Journalism and Media Studies Centre. It is a 11-volume case study and video series.
Source
- University of Hong Kong. Journalism and Media Studies Centre (Organization)
- University of Hong Kong. Asia Case Research Centre (Organization)
Repository Details
Part of the The University of Hong Kong University Archives Repository